The campaign features Indian female athletes Nikhat Zareen (boxing), Manu Bhaker (shooting) and Manika Batra (table tennis).
Tile manufacturer Kajaria has unveiled a powerful campaign that celebrates the spirit of women empowerment and excellence in sports. As the world gears up for the world’s biggest sporting event, Kajaria’s initiative features three dynamic Indian female athletes who have inspired a generation of young women to break barriers and pursue their dreams. .
The campaign features world champion Nikhat Zareen (boxing), Commonwealth gold medalist Manu Baker (shooting) and Commonwealth Games gold medalist Manika Batra (table tennis). The campaign debuts in digital film and is supported by extensive print, point-of-sale and digital promotions.
This campaign celebrates the strength, resilience, and determination of women who have overcome obstacles to achieve greatness. Through this campaign, Kajaria aims to encourage women to believe in themselves and their abilities, promote gender equality and challenge existing stereotypes.
Rishi Kajaria, Co-Managing Director of Kajaria Ceramics, said, “When one woman stands up, other women stand up with her. We see this a lot in our lives and in sports. We’ve seen what we’ve highlighted in this campaign: Women who believe in themselves, follow their dreams, shine for their country and ultimately lead the way for others like her. As a company, Kajaria is a strong supporter of women’s empowerment and we thought this global sporting event was an appropriate opportunity to celebrate women who are dreaming big.”
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